A user is someone who is interacting with your website. This can be either a potential donor or a current one who is navigating your website and interacting with your campaigns (for example, throughdonating and sharing the campaign).
Other functions can includefinding your campaign, watching the videos, sharing the campaign and much more.
Want to learn more about user experience? Check out the articles below. Both highlightthe importance of ensuring you understand how the user interacts with you.