Generally speaking, successful campaigns last 30-39 days. This should give you enough time to execute a plan, stay sane, maintain urgency for donors and more. That may sound short, however the idea is to build momentum and a sense of urgency without donors thinking “Oh there’s plenty enough time to donate.” If you need a campaign to be longer that’s okay, just make sure you have a mid-campaign plan to keep momentum and awareness up.
It will be important to reach out to your campaigns and supporters before the launch of your campaign
How often to reach out for donations?
On average it takes “seven touches” before a donor prospect converts to actual donor. A touch is generally an email, text, tweet, post, call and so on. Your campaign, product or cause is not part of your networks’ everyday routine.
Even if seven touches seem excessive, the idea is to break into the audience’s daily life.
If your campaignis about doing philanthropic work,make the donor the hero. Focus on the progress that has been made and what thepotentialdonation coulddo. If you’re in business,tryto emphasis the rewards of donating. What’s in it for them?
Those who do donate, provide support and engagement:make sure to thank them.