Now you’ve decided on your crowdfunding campaign! Great.
By now you’ve decided on your vision (what are you doing), background (how are you doing it), Rollout (what’s your story,why should people support you), and impact (how will you use the funding).
If you haven’t yet, try filling out the information above. This will help you summarize your campaign. (Review your Project Success Kit).
First things to consider:
- Understand that the name is how you captivate your audience, and convince them to read further
- Ideal title length is 5 words(can be shorter)
- Headlines are important because this is what prospective donors will see first.
- Make it personal: part of crowdfunding success comes from supporters connecting to the campaign.
- Keep it simple
To get you started
If you haven’t had the chance to read through the company/organization you’re fundraising for,take a moment to look through their company goals, vision, mission and history. This will help you understand fully what they are about and assimilatetheir overall tone.
Visual Aids Make a Difference
Get a piece of paper, whiteboard or chalkboardto write everything down so you can review it later. Take a picture after if it helps!
Then review what you’ve written before (vision, background, rollout and impact).Do it more than once if you need to.
What to write?
- Onone side of your visual board (paper, whiteboard or chalkboard) write down what the tone of the company/organization is.
- Any important Information to mention? (optional).
In the middle,write down any important names/events.
- If there’s an event,write down the event.
- If you’re runningan In Memory ofcampaign,include their name.
- If there’s a group or teaminvolved,mention them: 68%of successful campaignsreference the athlete or team.
- If you’re running a rewards campaign,mention the product’s benefits(not features)
- Brainstorm time.
On the right side,start writing some word ideas.
For this,don’t overthink it, just write what comes to mind. Even if you think it’s bad,it may help you in the end. Just keep writing!
- Use action verbs: 74%of successful campaign organizers usean action verb right away (“Help”, “Send”, “Get”, “Join”, “Rowing”, “Striking”, “Slide”, etc.).
- Write down keywords that summarize your campaign
- Write down descriptive words that summarize your campaign
- Write down aspirational words that align with your campaign
- Title time.
It’stime to come up with some draft titles! Take a moment to review everything you’ve written down.
- Scratch out words that don’t align with the campaign.
- Review your keywords and any important information to share, put it together and see what you come up with! Do this at least a few times and see what title you create.
- Be specific.
- Time to review.
Now you’ve come up with some concreteideas, great! First proofread- make sure it makes sense. Next, it’s time to ask yourself these questions.
- Does it standout from the crowd?
- Is it short and powerful?
- Is it clear and unique?
- Is it easily searchable?
- Does it provoke interest?
- Does it tell a story, or at least hint at one?
- Is it quickly understandable?
- Does it make you want to read more or learn more?
- Does it inspire action?
- If you saw it, would you want to share it?
- Is it simple?
Now narrow down some of your choices that didn’t make the cut,then decide.Make some changes andtweak theones that you do like.
Choose your favourite and submit the campaign for review!